Do you have a website, but no traffic?
Hire an expert to update and promote your website or blog and start getting better results. Professional Online Marketing services from Green Web Design can help increase visitors and traffic to your website.
What is SEO?
SEO stands for Search Engine Optimization.
Think of SEO as solving a complex puzzle that randomly changes configuration each time that you begin trying to solve it. It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
There is no one set of rules that will work flawlessly each time. You have to be an expert at research and problem solving to really succeed in SEO.
SEO can increase your organic search visibility and bring in traffic. However, it is not a “do it once and forget it” type of task. If you do not maintain your SEO efforts over time, you will fall in the search results.
How long does SEO take to be effective?
Every website, and every industry, has different challenges and requirements. This is why a reputable SEO firm is often reluctant to make any predictions or give any guarantees. What worked for one client may not work for the next client.
Effective Search Engine Optimization is a long-term process that requires hard work and dedication along with continuing analysis and research.
For this reason, I encourage all clients to consider a 6 month or 12 month SEO plan. I understand that at times, there may be need for just a few hours of work to be done, so I also offer an hourly option.
SEO Services Include:
I will analyze the on-page and off-page elements of your website to ensure that there are no coding or other technical issues that would impede your online success. I utilize Google Analytics, Webmaster Tools, and other programs to analyze your traffic data.
Keyword Research and Targeting:
This is a basic component of your SEO game plan. I will research your industry, identify a specific number of relevant keywords to target for your website, and then use a variety of methods to try and drive traffic to your website for those specific keywords.
In general, I will begin by asking you to supply a list of what you feel are the most important keywords and phrases to target for your website’s SEO project. Next, I will research these keywords to find out if they are the best possible list of keywords and phrases for your specific project.
Link Building and Citation Building:
Search engines see Links (or Citations) as a “vote” for your website. Each vote you get counts towards the overall score that your website receives, and your website’s position in the search engines is directly affected by these votes.
My methods for link building include, but are not limited to, submitting your website to directories, search engines, social networking and bookmarking websites, classifieds websites, guest blog entries, syndicating articles, Press Releases, and more.
SEO Copywriting & Content:
I will assess the text and other written elements of your website and edit the existing content, as well as create new content if necessary.
Writing copy for SEO takes skill and experience. It is important to not only to write with the search engine spiders in mind, but with your human visitors in mind as well.
Copy should be professionally written, concise, and contain the keywords and phrases that you are targeting without appearing to be “spam” to human or robot visitors.
Social Media Marketing:
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Engagement in social media for the purpose of your social media strategy is divided into two parts:
1. Proactive posting of new content and conversations, as well as the sharing of content and information from others
2. Reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging
I can create, update, promote and manage Facebook, Twitter, Pinterest, Instagram, YouTube, Google Places, and many other Social Media Sites on your behalf.
In order for your SEO campaign to be effective in the long run, you must keep up with maintenance of your website and social networking profiles.
If you wish to have someone at your organization involved in assisting with and maintaining the SEO for your company’s website on a long term basis, I can train them in the SEO process.
… and more.