You may be interested to know that you can customize the way you see your google search results by signing up for a Google Account. If you have Gmail, or if you’re a webmaster or web marketer, you likely already have one.
After you’ve signed up for your Google account, you’ll want to look over in the upper right hand corner. You’ll see a link that says Settings, which presents you with two more choices when selected: Search Settings, and Google Account settings.
Click on Search Settings, and you will see a page which lets you configure how you’d like to search Google. It’s pretty standard:
- Interface Language / Search Language: Select your language preferences.
- SafeSearch Filtering: If you’re at work you definitely want to keep the SafeSearch filter on!
- Number of Results: I always view 100 results at a time. It saves me the hassle of clicking next… next… next… endlessly.
- Results Window: You may find it convenient to open results in a new window. I often do. And if you don’t like it you can change it back later!
- Query Suggestions: Because my job involves web marketing and data analysis, I opt to keep the suggestions on, as it can be very useful to see what Google thinks are associated with my search terms.
- Search Wiki: this basically lets you give an up arrow to certain pages and domains in search results so that if your domain or page shows up for that search term, it will show up on top of the first page, making it easy to find if you’re doing keyword research or some other marketing research. However, if you just want to see what comes up naturally, you have to turn it off, as everything you move up to the top will be there for that keyword search in the future, unless you turn it off or move it back down again.
The next thing you’ll want to do is go back to settings in the upper right hand corner, and this time, you’re going to customize your Google Account Settings. Here, you will see numerous options. I’ll discuss a few of the basics here.
The first thing you should do is click on “Change password recovery options” and make sure that, if you should ever forget your password, you will be able to reset it.
Next, over on the left, click on Edit Profile. Fill out as much information as you are comfortable with, and select whether your full name should be searchable. At the bottom, you will find a bio area, as well as a Links area to link to your websites. (if you’re really cool, you’ll link to GreenWebDesign.com and/or 50StatesClassifieds.com!
If you have a Picasa, Flickr, or other photo service account, click on the Photos tab to link it to your Google Account.
Back at the main Google Accounts page (which you can always find by going back to http://www.google.com/accounts), scroll down to My Products.
You may already have some products showing here, such as: AdSense, Analytics, Checkout, Google Affiliate Network, Knol, Notebook, Picasa, Sites, Voice, Webmaster Tools, AdWords, Blogger, Docs, Health, Local Business Center, Orkut, Profiles, Subscribed Links, Wave, youTube, Alerts, Calendar, Gmail, iGoogle, Merchant Center, Page Creator, Reader, Talk, and Web History.
If you don’t have any products, you should “Try Something New”, where you can click on things you haven’t signed up for yet. Try some stuff out and see how it goes!
The rest of this section, you can explore on your own! Feel free to ask specific questions if you get stuck on something.
Ways to search Google more effectively using custom queries:
When you’re searching for something really specific, try putting quotation marks around it. For example, “Green Web Design”.
If you’re looking for something and the search results are too broad, try a plus sign! For example, Green+Web+Design
If you read something on a particular website, but can’t remember how to find it again, try searching just in that domain. For example, in google, type this into the search box: site:greenwebdesign.com marketing and you’ll see that you only get results from GreenWebDesign.com which contain the word marketing.
If you’d like to find some pages that are similar to a page, enter this into the search box:
related:http://www.greenwebdesign.com/
Webmasters: If you would like to find out when Google last visited a page on your website, you can do so by entering the following text into the search box at google.com:
cache:http://www.greenwebdesign.com/ OR cache:http://www.greenwebdesign.com/index.html
There are many other ways you can search using custom search queries, but these will probably be more than enough for most people.
You’ll also find lots of fun Google Goodies at:
http://www.google.com/intl/en/options/
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Jessica Franke is the owner of Green Web Design, a full service Website Design, Web Hosting, Domain Registrar, and Online Marketing firm. She is also the owner of 50 States Classifieds, and has been providing Free Classifieds online since 2002. For more articles written by Jessica Franke, visit her blog.



