Do you have a website? Do you have a Google Webmasters account? If not, you need one! This document outlines how to sign up for Google Webmaster Tools and explains a few of the basics.
Go to http://www.google.com/webmasters and sign up for an account.
You will see the Home page. Scroll down and click the “Add a site” button, and add your website address. Then, under “sites” click on the domain you just created.
You will now see the dashboard. It is an overview of several tools: Top search queries, Crawl errors, links to your site, keywords, sitemaps – you can click “More” under any section to see more information.
When you are done exploring the dashboard, look to the left. There are 4 main navigation sections: Site Configuration, Your site on the Web, Diagnostics, and Labs.
First, click the + sign next to Site Configuration and go to Settings. You can see the current crawl settings and change them here.
Now, click the + sign next to Diagnostics. Here, you will find HTML Suggestions. Here, you can get a good look at how many pages that are indexed have duplicate meta descriptions, duplicate title tags, etc. It’s a good idea to look at this section often and see what can be fixed when you notice new items have appeared.
Last, click the + sign next to Labs. When you use the “Fetch as Googlebot” tool, and enter any page from your site, Googlebot will show you exactly how it sees that page. Click on the word “Success” next to any fetched page to see the results.
Under Site Performance, you will see a performance overview of your site. It takes several days for this page to update after it takes a reading, you may have to give it a week in between updates. Scroll down and you will see it offers page speed suggestions for improving your website load time.
If you have any questions about the other sections in Google Webmasters that I did not discuss, submit them here!
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Jessica Franke is the owner of Green Web Design, a full service Website Design, Web Hosting, Domain Registrar, and Online Marketing firm. She is also the owner of 50 States Classifieds, and has been providing Free Classifieds online since 2002. For more articles written by Jessica Franke, visit her blog.
