Posted by maureen on April 01, 2008 at 10:46 AM

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A Monthlong Magnification of Google: the Company, the Technologies, and the Extracurricular Activities

Bob logs onto the internet with his laptop after dinner. He checks his Gmail and reads a message about his sister’s upcoming heart surgery, a note from his boss about a new business pitch the following morning and receives a reminder about his wife’s birthday next week.

He Googles “watches” and selects one from the search results he knows his wife will love. Quickly, he purchases the watch for his wife, using Google Checkout.

Then his friend catches him on Google Talk and they chat about the college football game they will be attending on Saturday, what time they will be at the tailgate and who is responsible for bringing what food.

Bob starts to feel guilty for wasting time, so he logs into his Google Docs and starts refining the presentation for the new business pitch.

Then he remembers that he isn’t quite sure how to get to the meeting from his home. He types his home address and destination address into Google Maps, prints off a copy and logs off the internet to watch his favorite show at 8 o’clock.

What does Google know about Bob?

• His IP address (1)
• What time he is likely to use the internet (1)
• What time he is likely to log off the internet (1)
• His name (2)
• His sister’s name (2)
• His sister’s email address (2)
• The time and date of his sister’s upcoming heart surgery (2)
• A heart conditions runs in his family (2)
• His wife’s name (2)
• His wife’s birthday (2)
• What type of jewelry, and specifically watch, he is interested in and likely to buy (1)
• His credit type, number and CVC/Security Code (3)
• How fast he types (3)
• The amount he is likely to spend on a piece of women’s jewelry (3)
• The seller that he purchased the watch from (3)
• The status of the shipment of the watch (3)
• Which college football game he will be at on Saturday, i.e. his physical movements (4)
• Which college team he supports (4)
• What time he will be at the tailgate (4)
• What items he will be responsible for bringing, and thus, purchasing (4)
• Who he works for (2)
• The name of the company he will be pitching (2)
• The name and email address of his boss (2)
• The contents of his presentation (5)
• His home address (6)
• The company’s address (6)

What does Google know about you?

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