12
Month Search Engine Marketing
(SEM) Package
Why SEO and SEM? if you use
PPC advertising, buy traffic, etc. the very moment
you stop paying, you stop getting traffic.
With
SEO, you are making a long term investment which
will eventually allow you to slash, or maybe even
eliminate, your online advertising costs for many
years to come.
We're
not just any SEO firm, either. Because
we are skilled web designers wiith 13 years
of experience, we can fix code problems which
may be affecting your site's searchability,
as well as market it effectively online
to help you get more internet sales.
A
team consisting of 1 expert Webmaster
and of 3 expert Web Marketers will
promote your website for 12 months! In addition
to our regular team, we have several other
team members that we can hire to blog about
your products or promote your services.
As an example of what this package
can do for your online sales:
- In 2007, one of
our clients did over $250,000 worth of website
sales, up from approx. $29,000 in web
sales for 2006.
- Another client went from having
only 11 web orders in 3 months, to receiving
at least 1, and up to 25 web orders per
day!
If you are serious about marketing
your website and you are ready to make a commitment
to long term success on the web, then this is
the package for you. Most clients tell us that
they feel they got more than they paid for! You
don't have to take our word for it though - if
you are a serious prospective client, we can
ask some of our current clients to speak to you
in order to verify that they did, in fact, get
results with this package.
Your website
must meet certain guidelines in
order to be eligible for this package:
- Your website
must not be 100% flash
- Green Web Design must be given
the ability to log in and change the source
code of your website when needed.
- Changes we make to your website are
for SEO purposes and will not affect the
design of your website unless discussed first.
I (Jessica)
am an experienced web designer with 13
years of hands on expertise in HTML, PERL/CGI,
Java/JavaScript, SQL/PHP, XML, DHTML. Whatever
changes need to be made, I am more than qualified
to do so. I will
happily work directly with your current web designer
if needed for maximum efficiency.
A Brief Overview of just a few
of the services which are included in the 12
month SEO Gold Package:
- In-depth analysis of your
website in order to fully understand the
products and services you offer, as well as
studying your competition
- We Identify, compare and select
the best keywords and phrases to target for
your particular industry and
website
- We examine your website to see if the structure
is harming your placement - for example, if
your website is 100% flash and 0% text, has
no meta tags or useful content, or contains
broken code, many search engines may be unable
to read your website and therefore, unable
to include it in their index in the way you
would like.
- Poor site navigation
structure, using javascript, broken links,
duplicate content, not having META tags and
ALT tags, and dozens of other coding problems
with your website all contribute to low
or no search engine activity. We are experienced
web designers and can find and fix all of these
things.
- After your website is optimized, we
create sitemap files, and regularly update
them,
for Google, Yahoo, MSN, and other search engines
which allow sitemap submission.
- We also follow the proper and effective
way of link building with other websites -
we search for small and medium sized business
websites willing to trade links with other
professionals. We believe that quality, not
quantity, matters the most when it comes to
trading links. We absolutely do not believe
in buying links, which means we work harder
to get them, but in the end, who wants to pay
for expensive links every month for the next
decade, when you can have organic SEO instead?
- We monitor your website rank
and positioning in Google, Yahoo, and other
search engines and create reports
(every 3 months) showing where you rank for
the keywords and phrases that we are targeting
for you.
- We make monthly adjustments to your
website based on the progress of your marketing
campaign according to our research. This may
include adding new relevant content and articles,
posting blog entries, specialized social networking
websites, and many other things, depending
on your unique website.
- This package includes a FREE 1 year featured
storefront on our popular
online classifieds website and
unlimited free classified ads for your storefront.
- We promote your website on our myspace, digg,
stumblupon, facebook, and other social networking
accounts. We have a huge network of friends
who follow us on all of the major websites!
- We will create a youtube commercial just
for you, and use it to promote your business.
(example)
- This packge includes Corporate Blog Creation
and Maintenance , including professional copy
writing of blog entries every 2 weeks. You
are encouraged to write your own blog entries
in between our entries, and to post your own
entries to our corporate blog to promote your
site.
- You will be given Inclusion in our business
search engines and our client only link exchanges,
which consists only of people that we know
in real life. No guessing whether
it's safe to link to a particular website or
if they will keep linking to you when you stop
paying attention - we can vouch for these people
and we manage their sites too!
- We also take care of Google Analytics setup
and maintenance for you, as well as monitoring
your Alexa, Quantcast, and other rankings.
- We set up several other types of statistical
and monitoring programs so that you can track
the traffic on your website, including where
visitors are coming from, what search engine
or websites they come from, and what keywords
and phrases they typed in to find your website.
- In the last month of your project (or whever
you're ready), we provide guidance in how to
maintain these things yourself, so that at
the end of 12 months, you will be able to take
over and maintain them if you so choose.
- If you do not want to learn how to maintain
these things yourself, you may retain our services
for another year and we will continue to promote
your website.
The above is
just a brief overview, and there are many other
services included with this package!
The short version:
we will research your competition and find
optimal keywords, analyze your existing website
to make sure it's built properly, and find
your current ranking and linkage status. Then,
we will optimize the source code and layout
of your website, and perform all necessary work
to get your website ready for submission.
We
will submit your site to the top search engines
by hand, set up link exchanges with other
websites we know and trust on your behalf,
and place classified ads, press releases, blog
entries, social networking votes, and other promotions,
on your behalf.
You will receive a featured
seller account on 50 States Classifieds - a 295.00
value - FREE with your Search Engine Optimization
package! If you don't have an eCommerce website
but want to sell products online via PayPal,
this is an amazing deal. Creating a professional,
secure eCommerce website on your own web host
can cost thousands. Or, you can create a seller
profile on 50StatesClassifieds.com and put free
PayPal
"Buy it Now" buttons in your ads for an easy,
affordable alternative to a owning your own shopping
cart website!
Each month, we
will continue to make the necessary updates
to your website(s) based on our analysis of
the previous months' progress. Every 3rd month,
you will be emailed an easy to understand
report with all of these details, and you can
also keep daily track of your traffic with
the counters and other software we install
on your web server.
Most of our
clients are listed in the top 10
results for 50% or more of their keyword
phrases.
*please
note* All keyword and keyphrase
choices must be approved by us before the
project begins. If a term is too broad
(for example, the term "internet" or "business")
then we will review your website and suggest
more realistic key terms and phrases.
We suggest you start out
by choosing 20-30 keywords and phrases that you
feel are most important to your business. This
can be a list of the top 30 products you want
to promote, or a list of your services, or keywords
and phrases that you would like to target. We
will review the list, and make additions to it
based on our research. We continue to modify
this list as the project progresses throughout
the year so that you are targeting the most
effective keywords for your products and services.
After all, you want to make sure that when people
reach your website, they're looking for something
that you offer! If your marketing plan is not
targeting the right people, in the right places,
then it's not effective! |